TASK:
To develop a comprehensive advertising campaign throughout Russia.

SOLUTION:
Developed a creative concept designed for a target audience that is used to handling everything independently.

COMMUNICATION CHANNELS:
TV, social media, OOH, in-store promotions.

TASK:
To create an integrated campaign of beer "Holsten" across Russia.

SOLUTION:
The creative concept told the story of a premium urban getaway. A virtual city, "Holsten", was built as a promotional website that brought to life the experience of a high-end vacation—with prizes appearing at specific spots around the city. These could be won by entering a unique code found under each bottle cap.

COMMUNICATION CHANNELS:
TV, social media, OOH, in-store promotions.

TASK:
Launching a brand in the Moscow region. The brand is primarily distributed in the Siberian region.

SOLUTION:
This is a story about real male friendship, a beer with a Siberian soul, and a man's way of facing the setbacks and hardships that come along in life. The bond between the main characters unfolds against a backdrop of harsh Siberian romance, with KEDDR WOOD beer at its very heart.

COMMUNICATION CHANNELS:
In-store promotions.

TASK:
Launching premium alcohol in the Metro C&C retail chain

SOLUTION:
A series of visual assets were developed to attract customers and promote premium alcoholic beverages across offline retail channels such in Metro C&C.

COMMUNICATION CHANNELS:
In-store promotions.

TASK:
Launching cat food in the Magnit retail chain.

SOLUTION:
A creative concepts, "Hill's for Speed", "Lap-usik Card for Fluffy Cashback" and "Mathematics from Hill's" were developed for the in-store launch of Hills' new cat food packaging. A series of promotional materials were created for in-store placement, explaining the promotion mechanics: "Buy Hill's products and win prizes every week, including a cash prize.

COMMUNICATION CHANNELS:
In-store promotions.

TASK:
Point-of-sale promotion of Kinder Joy and Kinder Chocolate.

SOLUTION:
Developed a creative concept "Unlock the energy of achievement" for a tailor-made promotion by Ferrero's Kinder Chocolate brand in Central Asia. A range of point-of-sale materials was created for in-store placement, outlining the promotion mechanics: "Buy selected Kinder Chocolate products and win a cash reward to put towards your child's education.

COMMUNICATION CHANNELS:
In-store promotions.

TASK:
Develop a creative concept for the "MAXIM exclusive" coffee brand, capturing the essence of a flavor fusion.

SOLUTION:
A creative visual concept, "Taste to the Last Drop," was developed for the in-store launch of "Maxim Exclusive" coffee's new packaging, aimed at showcasing a blend of flavours in a single pack.

COMMUNICATION CHANNELS:
In-store promotions.

TASK:
Create a creative concept for the bakery brand 'Fazer'.

SOLUTION:
A creative visual concept was developed for the bakery brand "Fazer", with the aim of giving a distinctive visual identity to an everyday staple like bread.

COMMUNICATION CHANNELS:
TV, social media, OOH, in-store promotions.

TASK:
Develop a creative concept for the launch of the 'Jinga' brand, designed with a younger demographic in mind.

SOLUTION:
A brand positioning strategy was developed for the Chinese mobile phone brand "Jinga" ahead of its launch in the Russian market. Geared towards a youth audience, it inspired the creative concept "Jinga Fresh, Charged & Rejuvenated" The idea was brought to life through a rap-style narrative, visually expressed with graffiti.

COMMUNICATION CHANNELS:
TV, social media, OOH

TASK:
Launch of new "Anniversary Morning by BelVita" cookies

SOLUTION:
To launch the new "Anniversary Morning by BelVita" cookies, a creative concept was developed called "Anniversary Morning, Made for Breakfast." The campaign focused on celebrities relatable to the target audience.

COMMUNICATION CHANNELS:
TV, social media, OOH, in-store promotions.

TASK:
Create a new positioning that highlights the masculine identity of the 'BORK' brand.

SOLUTION:
A launch program was rolled out for the new creative concept 'The Male Approach' with a core focus on the strong, masculine aesthetic of home appliances.

COMMUNICATION CHANNELS:
TV, OOH, press, and internet.

TASK:
Design development for the new positioning of the VEGAS shopping mall.

SOLUTION:
A key visual was designed for the new positioning of the VEGAS mall – 'Together in a New Place'

COMMUNICATION CHANNELS:
ООН, print materials.

TASK:
Developed a tailor-made solution for the 'L'Orel' and 'Garnier' brand in the 'Magnit' retail chain.

SOLUTION:
A promotional campaign was developed for the Magnit retail chain, offering customers who purchase L'Oréal and Garnier products loyalty points credited to their Magnit card, as well as a chance to participate in a raffle for the grand prize – a trip.

COMMUNICATION CHANNELS:
in-store promotions.

TASK:
Developed a federal promotional campaign for the 'Lorel' brand for the launch of a new paint with a cool shade

SOLUTION:
A nationwide promotional campaign was developed with a film-themed concept. Customers who purchased L'Oréal 'Cool Shade' hair dye could enter a draw to win a trip to Hollywood. Promotional displays were also designed for retail outlets.

COMMUNICATION CHANNELS:
POSM

TASK:
Develop a promotional campaign for the 'Akhmat Tea' brand

SOLUTION:
A promotional campaign for the 'Ahmad Tea' brand was developed. Positioning it as an artistic expression emphasized the art form of 'Ahmad Tea' itself. Advertising displays for retail stores were also designed.

COMMUNICATION CHANNELS:
POSM

TASK:
Develop a creative concept aimed at healthcare workers

SOLUTION:
The advertising concept was built on a play on words and the correct stress in the Russian language.

COMMUNICATION CHANNELS:
Press, internet

TASK:
Development of a creative concept for the medicinal product retinalamin for doctors

SOLUTION:
The medication is intended for doctors. The creative concept used the image of chess—how a clever combination helps win the game. The medication's combination also helps restore vision.

COMMUNICATION CHANNELS:
Press

TASK:
Develop creative print advertising

SOLUTION:
A series of prints was developed to advertise a pain medication. The image of "pain" tattoos was used.

COMMUNICATION CHANNELS:
Press

TASK:
Develop creative print advertising

SOLUTION:
Developed a series of prints for the drug "Kagocel" with an emphasis on the number one treatment for influenza.

COMMUNICATION CHANNELS:
ООН, press

TASK:
Develop a creative concept for promoting the 'Medsi' medical center

SOLUTION:
The advertising campaign was built on the insight that doctors know best where to get good treatment, since they themselves are medical professionals and know about treatment firsthand.

COMMUNICATION CHANNELS:
OOH, press

TASK:
Development of creative print advertising to promote the medicinal product "Omnitus".

SOLUTION:
The creative concept was presented in the style of an archival "personal file".

COMMUNICATION CHANNELS:
Press

TASK:
Development of creative print advertising to promote the medicinal product "Bausch+lomb"

SOLUTION:
The creative concept is based on a play on the Russian words "farsightedness" and "farsightedness."

COMMUNICATION CHANNELS:
Press

TASK:
Development of creative print advertising to promote the medicinal product "Uperio"

SOLUTION:
The creative concept is based on a play on Russian words: “beats longer” and “beats less”.

COMMUNICATION CHANNELS:
Press

TASK:
develop positioning and a creative concept for the "Golden Star" brand

SOLUTION:
The "Golden Star" brand has a long history and is familiar to anyone who lived in the USSR. Its positioning was built on insights from Soviet traditions. The creative concept was realized using visual images familiar from Soviet times.

COMMUNICATION CHANNELS:
ООН, press, TV

TASK:
Development of creative print advertising to promote the medicinal product "Citrolux".

SOLUTION:
The creative concept is based on a play on Russian words: “Tonus” and “Bonus”. The commercial already emphasizes the innovative approach to creating the drug.

COMMUNICATION CHANNELS:
TV, Press

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TASK:
Develop an information the "Stada" brand's website for doctors and pharmacists

SOLUTION:
Developed creative concepts for the "Stada" brand of Meloxicam and Diclofenac medications. The concepts included an informational website for doctors and pharmacists, featuring a mix of news, articles, and research in this field.

COMMUNICATION CHANNELS:
WEB | MOBILE

TASK:
Fix develop digital content for the US | France | Spain | Italy | Japan|Canada

SOLUTION:
BUDGET - 1000$ CR-46% CPI-1.43$ CTR-4.62%

COMMUNICATION CHANNELS:
YOUTUBE | INSTAGRAM | BANNERS

TASK:
Develop a corporate website

SOLUTION:
Developed a website for Trace Group, a Russian full-service marketing agency. The company offers comprehensive solutions for business promotion, combining strategy, creativity, and project implementation. We also developed an administrative panel for automated updating of the agency's materials and case studies.

COMMUNICATION CHANNELS:
WEB

TASK:
Develop a tailor-made promotion for the "Mistral" brand in the "Pyaterochka" retail chain

SOLUTION:
Several creative concepts were proposed for a taylor-made promotion of the "Mistral" brand with different mechanics and prizes.

COMMUNICATION CHANNELS:
In-store promotions.